Enclothed cognition is the finding that we embody the meaning we attach to clothes which in turn, influences our feelings and behavior.”įorbes-Bell continues by harping on the point that dopamine dressing is the act of using clothing as a tool (wearapy) to help alleviate negative emotions and improve your well-being (enclothed cognition). The subsequent emotional experience, mood and behavioral change is a type of enclothed cognition. “Wearapy is the practice of using clothes as a tool to help you boost your mood, confront your feelings and successfully navigate different emotional states. “Dopamine dressing incorporates two theories in fashion psychology: what I’ve dubbed ‘wearapy’ and enclothed cognition,” says Forbes-Bell. However, there’s a bit more science to dopamine dressing than that. Whenever I wear pink, I feel empowered, happy, and confident. I’m a pink enthusiast and love the color pink whether that’s with my hair color or activewear. “ Once you find a color you love to wear and compliments your natural features, you will start to notice a continued cheerful and confident mood the more you wear it, which in turn draws positive attention from others.”Īs someone who has dopamine dressed before it was a trend, I can say that Mayhew has a point. “ Dopamine dressing is dressing with bright colors in a way that positively impacts your mood,” says Mayhew. Let’s start with the basics: What is dopamine dressing? Here’s what the experts have to say. Since I’m not a psychology expert, I chatted with Shakaila Forbes-Bell, fashion psychologist, consultant and author of Big Dress Energy, and Kimberly Mayhew, professional stylist and CEO of House of Colour to get their expertise on the “Dopamine Dressing” trend, how it works, and why you might want to try it. Fashion influencers were quick to hop on the trend, and now you can too. “Dopamine Dressing,” a fashion trend that involves wearing certain colors to boost your mood or feel a certain way, went viral on TikTok. Well, it seems like I’m not the only one who feels this way. Whether that’s with workout clothes or dresses, having a pop of color always makes me feel a bit better. Not only do I have bright pink hair, but also a vibrant colored wardrobe. As someone who struggles with mental health issues like depression and anxiety, I often find comfort in color.
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